Customer expectations are higher than ever before, and your customers are scrutinizing your business more intensely than ever. They’re comparing their experience with your brand to the easy, fast, and personalized experiences they’re having with the best of the best. And it’s these customer-focused businesses that get to reap the benefits of renewed loyalty and competitive advantage. The customer focus can be improved. It starts by deepening your understanding of what customer focus means and building an effective customer focus strategy. Write in this category your thinks about this important point.